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Buisness E-Commerce

Do you want to sell online? Or maybe you until now own a physical shop and wanted your brand to move into the digital world? You may even have a Shopify store, but you want to increase your audience by jumping onto an online marketplace. Then maybe you hitherto have looked into different online marketplaces to increase your sales.

There is alot of options out there, having your website, using a standalone service like Shopify, or perhaps a marketplace like Amazon. Allow me to introduce one more golden opportunity.

Let’s talk about “Etsy”

Etsy is an American popular e-commerce website focused on handmade or vintage items and craft supplies. It offers an online platform for craft artists who sell handmade or customized merchandise. It additionally provides a platform for business entrepreneurs to advertise and promote their products. These items fall under a broad range of categories, including jewelry, toys, art, bags, clothing, home décor, furniture, craft supplies, and tools.


“Etsy” Conquering Market!

Although Amazon Handmade offers free item listings with no expiry, its commission fee per sale is three times that of Etsy’s. The $39.99 fees per month for an account and a $1 percent referral fee only make the cost of using this platform far higher. Therefore, most artisans will find it cheaper to sell on Etsy rather than Amazon Handmade.

Etsy delivers skilled people an ideal platform to showcase their creativity and make good money. Etsy marketplace records a combined sales of US $1.93 billion,  30.9% is revenue from outside the USA.

Reasons To Choose “Etsy”!

Etsy has an easy sign-up process for artists to get started, while on Amazon Handmade, you have to complete and pass an artisan application process, which can take weeks or months to get approved. Etsy has a customer base of around 35 million buyers, the majority of them are mainly looking for handmade and vintage items.

More and more art lovers are preferring sellers, who accept product order requests as per their customizations. Etsy allows its users to offer customization for every product they list. Therefore, sellers can directly communicate with their customers to manufacture products as per their specifications.

Flexibility is offering customers payment options. It is one of the contributing reasons that makes Etsy an ideal choice for creative retail owners. Among its multiple payment processing methods that include credit/debit cards and PayPal, Etsy allows seamless and trusted payment options, making it easier for customers to pay.

Etsy gives you access to over 35 million customers – who are specifically looking for handicraft and vintage goods. Here, sellers have a chance to prove your skill and experience to produce the best quality product which meets the customer expectations. This platform gives win-win  opportunities to sellers and customers.


Ibtihaj Bin Azhar

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